Business and Market Analytics

A business that embraces research in their growth phases surely avoid the pit falls others encounter before. Research, data and insights have wealth information that best describes nature and performance of each enterprise in each unique environment.

It’s important for any business to understand their client’s needs and changing preferences. Use of data and business intelligence enables businesses respond effective to customer concerns, capture changing customer trends and respond efficiently enabling them to retain and capture new customers. Our experts provide the following services;

• Customer satisfaction surveys
• Pricing and purchase dynamics analysis
• Mystery shopping
• Product usage and attitude surveys
• Quantifying impact of advertising by firms
• Brand equity and awareness
• Product testing and activation